SPRING SUMMER 2020 - PRESS RELEASE

“WISDOM BEGINS IN WONDER”

The Spring/Summer 2020 Mary Katrantzou show is a celebration of Greek heritage, history and culture, exceptionally shown against the breathtaking backdrop of the ancient Temple of Poseidon on Cape Sounion to celebrate the 30th anniversary of the founding of ELPIDA, the Association of Friends of Children with Cancer, established by Mrs. Marianna V. Vardinoyannis. A show in the present, celebrating a past, for a charity which gives hope for the future for thousands of children.

The collection is inspired by Greece, and it is staged in Greece, taking place in and around the Temple of Poseidon, built between 444–440 BC, whose Doric columns quarried from white marble still stand, defying the passage of Millennia. On a promontory 200 feet above the Aegean sea, the Temple of Poseidon is one of the major monuments of the Golden Age of Athens, visited by million of people from around the world every year. A gateway to history, a direct link to the achievements of the past, this is the first time a fashion show has ever been staged around this heritage site - Mary Katrantzou is honoured to be invited to show here.

Just as archeologists dug to uncover Hellenistic treasures, the excavation of history can surrender inspiration.The collection takes its cue not from the aesthetics or dress of Ancient Greece but from it ideology, from the achievements of civilisation as a whole, many finding a link back to the glories of Ancient Greece. Fundamentals of the world we live in today - mathematics, languages, literature, art, philosophy - bear the traces of this proud culture. Their traces are manifest: this ancient world inexorably shapes our own. Mary Katrantzou was born and raised in Athens, surrounded by physical reminders of this storied past, yet more importantly with its very meaning embedded in life.The past lives, and inspires.

Echoing Ancient Greek belief in the pure power of colour - tied to the humours of the body, and part of the same life- force - each outfit is executed in a single hue, including tonal embroideries of feathers, beads and Swarovski crystal. Here, as Plato wrote,“colour is a flame, which flows forth from each sort of body” - Aegean blue,Tyrian purple, the white and black of marble.The collection as a whole is a prismatic, refracted spectrum - a spectrum of both colour and inspiration.

All roads lead to Greece: shoes are Ancient Greek Sandals, handmade locally by skilled Greek craftsmen using traditional techniques that have existed for centuries. Fine jewellery comes from the storied archives of the house of BVLGARI - established and based in Rome, but whose founder Sotirio Voulgaris was born in the mountains of Greece, in another unexpected, unanticipated link. The music to the show has been specially created by the Academy Award-winning Greek composer Vangelis. Indeed, a fil rouge of heritage, tying everything back to Greece, runs through every aspect of culture today.Those threads inspire Mary Katrantzou: here, she weaves them together to form the fabric of this specially-created collection.

The Spring/Summer 2020 Mary Katrantzou show at the Temple of Poseidon is staged to mark three decades of ELPIDA, a charity dedicated to supporting children suffering from cancer. Established by Mrs. Marianna V. Vardinoyannis in 1990, ELPIDA has raised awareness of childhood cancer in Mediterranean and Balkan societies, mobilising volunteers and donations and achieving huge fundraising goals. She launched the first Bone Marrow Transplant Unit in Greece in 1993, where more than 732 children have received transplants, and established the first Oncology Children Hospital in Greece in 2010.These medical facilities give hope to thousands of children and their families from both Greece and neighbouring countries to be cured from cancer and other neoplastic diseases. Before the establishment of ELPIDA, children suffering from cancer were condemned to their fate because no state could cover the high cost of therapy.

The hospital was offered to the Greek nation to give access to all children regardless of financial capacity: today it receives 80% of the childhood cancer cases in Greece, around 280 new cases annually, curing 3 out of 4 children completely. More than 1,600 families of sick children have been hosted for 1-2 years time at the ELPIDA Guest House, established in 1999. They offer a new home, and a new hope.

Supporters of ELPIDA have included Kofi Annan, Bill Clinton, the Pope, Queen Rania of Jordan, Brigitte Macron, Michael Schumacher, Barack and Michelle Obama and the late Diana, Princess of Wales. Mary Katrantzou is proud to be able to celebrate and support this charity with our Spring/Summer 2020 show.

ABOUT ELPIDA
ELPIDA is a charity dedicated to supporting children suffering from cancer.
Established by Mrs. Marianna V.Vardinoyannis in 1990, ELPIDA has raised awareness of childhood cancer in Mediterranean and Balkan societies, mobilising volunteers and donations and achieving huge fundraising goals. She launched the first Bone Marrow Transplant Unit in Greece in 1993, where more than 732 children have received transplants, and established the first Oncology Children Hospital in Greece in 2010.These medical facilities give hope to thousands of children and their families from both Greece and neighbouring countries to be cured from cancer and other neoplastic diseases. Before the establishment of ELPIDA, children suffering from cancer were condemned to their fate because no state could cover the high cost of therapy.
The hospital was offered to the Greek nation to give access to all children regardless of financial capacity: today it receives 80% of the childhood cancer cases in Greece, around 280 new cases annually, curing 3 out of 4 children completely. More than 1,600 families of sick children have been hosted for 1-2 years time at the ELPIDA Guest House, established in 1999. They offer a new home, and a new hope.
Supporters of ELPIDA have included Kofi Annan, Bill Clinton, the Pope, Queen Rania of Jordan, Brigitte Macron, Michael Schumacher, Barack and Michelle Obama and the late Diana, Princess of Wales.
Mary Katrantzou is proud to be able to celebrate and support this charity with our Spring/Summer 2020 show.

ABOUT BVLGARI
Part of the LVMH Group, Bvlgari was founded in 1884 as a jewellery shop in Rome. Quickly establishing a reputation for Italian excellence, Bvlgari became known for its exquisite craftsmanship and magnificent jewellry creations. The brand’s international success has evolved it into a global and diversified luxury purveyor of products and services ranging from fine jewels and watches to accessories and perfumes, with an extraordinary network of boutiques and hotels in the world’s most exclusive shopping areas.

ABOUT SWAROVSKI

Swarovski creates a more sparkling world and delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world's highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions.The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 29,000 employees, and revenue of about 2.7 billion euros in 2018.Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 billion euros and employed more than 34,500 people. In 2019, Swarovski UK Limited received a Royal Warrant as manufacturer and supplier of crystals to HRH Queen Elizabeth II.A responsible relationship with people and the planet has always been an integral part of Swarovski's heritage, and is embedded today in the company's well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world's greatest rivers.The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of company founder Daniel Swarovski, and works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact. www.swarovskigroup.com